Security: A Prerequisite For Marketing Automation Platforms
A mobile phone was once a buzzing nuisance — now it’s the key gateway to consumers’ minds and wallets of any age in any business vertical. Last year due to …
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Tag: advertisers
[Infographic] How To Manage Fraud
The shift to a mobile-first world comes as no surprise, as COVID-19 is pushing the pace of change even further and mobile transactions under lockdown become the new normal. There …
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COVID-19 And Mobile Ad Fraud: The Bonnie And Clyde Of The Mobile Ecosystem
Much like the seemingly unstoppable gangster duo of the 1930s, COVID-19 and mobile ad fraud became partners in crime in 2020. Fueled by unprecedented global uncertainty, the dynamics of mobile …
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