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Tag: advertisers

Security on MarTech platforms

Security: A Prerequisite For Marketing Automation Platforms

November 10, 2021

A mobile phone was once a buzzing nuisance — now it’s the key gateway to consumers’ minds and wallets of any age in any business vertical. Last year due to …

advertisers, fraud prevention, marketing automation platforms, martech, misleading ads, mobile fraud, security
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[Infographic] How To Manage Fraud

June 16, 2021

The shift to a mobile-first world comes as no surprise, as COVID-19 is pushing the pace of change even further and mobile transactions under lockdown become the new normal. There …

advertisers, covid19, fraudulent charges, malicious apps, mobile advertising, mobile fraud, mobile malware
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COVID-19 and Mobile Ad Fraud

COVID-19 And Mobile Ad Fraud: The Bonnie And Clyde Of The Mobile Ecosystem

May 06, 2021

Much like the seemingly unstoppable gangster duo of the 1930s, COVID-19 and mobile ad fraud became partners in crime in 2020. Fueled by unprecedented global uncertainty, the dynamics of mobile …

advertisers, Android apps, covid-19, cybersecurity, emerging markets, fraudulent charges, google play, malicious apps, mobile ad fraud, mobile malware
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  • [Infographic] How To Manage Fraud
  • COVID-19 And Mobile Ad Fraud: The Bonnie And Clyde Of The Mobile Ecosystem
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