[Infographic] How To Manage Fraud
The shift to a mobile-first world comes as no surprise, as COVID-19 is pushing the pace of change even further and mobile transactions under lockdown become the new normal. There …
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Tag: mobile advertising
Advertisers Or Publishers: Who Does Ad Fraud Hurt Most?
Mobile has matured dramatically as a marketing channel in recent years, now accounting for over one-third of all digital advertising spend. Mobile advertising fraud is also on the rise. Within …
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Why Mobile Malware Could Destroy Your App
In-app advertising is rapidly becoming the crown jewel of digital marketing, but it’s a sector at serious risk. Mobile malware designed for ad fraud is a substantial problem. It not …
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